Fairytales may represent a unique genre of media well-suited to depict feminine traits as valuable to characters of all genders by positioning traditionally feminine-coded traits as sources of strength and power to characters in fairytale plots. To examine this theoretical supposition, this study examines the association between indices of female empowerment (United States), modern audience ratings of films, and gendered depictions within 31 film adaptations of Cinderella produced over the span of 100 years. Results indicate Cinderella was consistently depicted as more feminine and the Prince more masculine, but both Cinderella and the Prince consistently displayed both masculine and feminine traits—providing mixed evidence of the renegotiation of gender in fairytales. Cinderella’s femininity was negatively related to indices of female empowerment, but positively related to modern audience ratings, suggesting possible tension between the production and consumption of gendered media in this context.

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