This study explores the longitudinal effect of princess body size of children’s favorite Disney princesses on young children’s body esteem and gendered play over a 1-year period using a sample of 320 children, age 3½ at Time 1 and age 4½ at Time 2. Girls whose favorite princess had an average body size engaged in more masculine-type play a year later, but there were no associations between princesses’ body size and developmental outcomes for boys. Children whose favorite princess had an average body size showed a positive relationship between playing pretend princess and body esteem, masculine-type play, and feminine-type play. Children whose favorite princess was thin did not show a relationship between playing pretend princess and body esteem, masculine-type play, or feminine-type play. Our findings suggest that princesses with average body sizes create a protective context for children’s body esteem and may encourage both masculine- and feminine-type play by modeling both masculine and feminine activities and behaviors.

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